<--  Ampersand:     -->
&amp;

<--  apostrophe:     -->
&rsquo;

<--  Left SINGLE quotation mark:      -->
&lsquo;

<--  Right SINGLE (closing) quotation mark or apostrophe:     -->
&rsquo;

<--  Left ** DOUBLE ** (opening) quotation mark (“):      -->
&ldquo;

<--  Right ** DOUBLE ** (closing) quotation mark (”):     -->
&rdquo;

<--  Ellipsis:      -->
&hellip;

<--  ALT     displayed if image is missing  REQUIRED!!!! Plus: Googe and bots use ALT when indexing -->


alt=""   <--  use empty string for decorative images; no alternate text is needed  -->

<--  TITLE   displayed on MOUSE ROLLOVER. Can use for images and to add descriptive text for LINKS  -->